This is one challenging projects, I’ve ever done. It’s not because of the complexity or difficulties of the development but dealing with the client’s expectations, which finally became success.
This is clone of Paul Mitchell official web site, since both John Paul Pets and Paul Mitchell co-founded by the John Paul DeJoria they wanted to have same look and feeling in both sites.
The Project was initially developed on top of Theme X which was a completely mess,
I’ve developed a custom theme using, Automattic’s Underscore theme and a support Plugin to add few custom post types and to fetch Instagram #tags based images to galleries.
I also build cool store locator based SVG Map on WordPress ajax and Custom post types for this project.